Web Marketing and Site Promotion

Welcome to the 'second incarnation' of Web Marketing and Site Promotion. It is always my primary aim to make this website one of the most insightful and honest sources of information regarding all manner of commercial website promoting campaigns.

Latest Updates:

More to Internet Marketing than Promotions
I got so fed up with seeing so many people thinking that Internet Marketing is precisiely equal to web promotion, and nothing more, that I had to create this broader view page.

Current Spotlight:

Adapting income sources for different eBusiness Models
Ecommerce article examining the ways that four basic revenue streams can be adapted to bring additional income to virtually any eBusiness or eCommerce venture.

Understanding the Importance of Customer Lifetime Value
This web marketing article explains the importance of measuring and managing Customer Lifetime Value. It explains how to simply measure it, and shows what a huge difference just small seeming changes can make to overall profits.

Previous Spotlight:

Increasing Conversion Rates
This ecommerce article examines conversion rates (converting visitors into customers) and the factors you can adjust to improve and increase your rate of conversion.

Tracking: How to track the results of web promotions
This Web Promotion article takes a look at tracking solutions and how they can monitor and measure the effects of your web promotions. A ready-to-run JavaScript cookie tracking solution is provided in the examples.