Approved Web Marketing
Below is a taste of how we work
Benedict is not a one-stop shop website marketing agency. We do not undertake PPC or paid search, we do not undertake e-mail broadcast, or any type of Internet advertising, we are the organic search specialists.
At Benedict we are expert at marketing your website to potential customers online. By website marketing, we interpret this as organic search. Organic Search, or natural search is the opposite of paid search. Although we have run over 500 PPC campaigns in our time, our single focus is Google’s organic listings, i.e. developing a web marketing strategy that results in a first place position in Google, for a number of chosen short tail and long tail keywords.
Part of the website marketing mix includes search engine optimisation of the client's core website, optimising current and new web content, building links both internally and externally (links to other websites) and maximising on a back link campaign that verifies and gives credibility to the claims made by client’s websites.
Excessive articles and numerous blogs, No thanks
As a website cannot be all keywords to all users, is often necessary to look at other means of increasing traffic to client’s website. A useful part of the web marketing mix is the creation of supporting websites or micro sites, using keyword domains. An example of keyword domain is solicitors-london.co.uk.
These website concentrate on a small range of keywords. A live example is frenchlanguagelessons.co.uk. This ranks #4 for french lessons. We built this to support a language school client who’s main site could not compete on the keyword “French lessons”.
The current SEO belief that creating a blog on a website, (that no one really uses) or adding news to your homepage (when you are not a news focused website) is not in our SEO experience and research as beneficial as creating external websites that contain similar content, but have the advantage of not diluting core keywords within the main corporate site.
Just as your business does not consist of one person, neither should your web marketing consist solely focused on one website
It is estimated that the Internet will soon consist of one website per person on the planet. Just as your business does not consist of one person, neither should your website marketing consist solely focused on one website. To these websites take time and cost money, yesterday. However the cost is not as great as you might think. The sites are branded, and looks similar to the call website they are supporting. Web designers already been paid for, and this simply a question of creating a template. The site's content is the major time consumer and cost. Another way of looking at these websites is a company's investment in the Internet, which is not going anywhere.
Aside from researching possible damage caused by adding blogs and news to a website, writing and submitting articles to external websites, or adding comment to external blogs is often equally pointless. Whilst some Web PR can be informative, and can drive human traffic, or result in back links most article submission and blog commenting only really creates value for the for the websites they are added to.
Benedict has proven this by creating two dozen web directories, a dozen articles mission sides, and over 100 blog sites. The majority of these websites especially, ‘the add free article websites’ are inundated with new requests for article submission. Out of these 12 article submission sites each with over 5000 pages of articles and content, only four pages give a link back to the submitter's website. The rest of the links created are to websites Benedict owned, which are in the footer of every new page created.
How do I proceed using Benedict
How exactly to take your website marketing to the next level is something that together we can strategise, create targets for and together we can achieve success. Although Benedict has the resources to code, design and write any websites we will never know your business to the degree that you do.
The first is to call us and make an appointment or email your request for us to contact you.
Want to read more on how we can improve your web traffic and boost those all important sales?
Costs start at as little as £800.00 per month. Prices are calculated on the amount of time required to achieve your goals. More competitive keywords require more content, more links and keener optimisation All of this takes time. Example to succeed to obtaining a #1 position for "tax relief" cost approximately £800.00 pcm for five months. Remember we do not force our clients into annual contracts and all of our work is reported on monthly, outlining exactly what we have done and why. For more details please call 020 8879 3340 and you be the judge on whether or not we are best suited to help you with your marketing.
No social media here, we have found that it does not work B2B and has only negible effects B2C. We have likened it to trying to sell to people sitting in the pub, an upward struggle!
UK Address: The Glass House | 177-87 Arthur Road | London | SW19 8AE | +44 (0)20 8879 3340 find us
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