How to Pitch an SEO Presentation to a Client in the Real World
It’s one thing to sit around in your office and plan an SEO presentation in your head, it’s an entirely different thing to get out there in the real world and pitch it to a client. There are a couple of tips and tricks you can keep in mind which will make your presentation as smooth and effective as possible. With some research, planning, and confidence you’ll be able to walk away knowing you gave a successful and effective pitch.
Explain What GOOD SEO Is
Most clients are aware of what SEO is and what it entails, but they tend to only understand the basics. Sometimes it can be hard for them to comprehend what good SEO means and what it is meant to accomplish. While you don’t have to explain all the intricacies of SEO, it is important to get the message across that it takes skill and technique in order to be effective.
As a point of comparison, you can explain what poor SEO is, what it looks like, and the fact it doesn’t lead to the desired results. You want the client to trust that you know what you’re doing.
Show Your Successes
Another tip is to show up for your SEO presentation ready to show your successes. This means showing pictures, statistics, reference material, anything from previous or current clients that show how successful you have been. Telling your client that they need to just trust you, is asking the client to take a very big leap of faith. If you can show them concrete successes, it will help building your credibility.
For any material that you plan to show prospective clients you want to be sure you also take the extra steps to make it look professional. You can visit showcasecreative.com to create presentation folders, printed booklets, printed binders, and more. These will help to give your presentation an edge and gives you something that you can leave behind.
Be Aware of the Prospective Client's Real Problem
Before you start the presentation it's important to understand what the potential client's real problem is. Why would they need you? How can you truly help them? You need to make it clear that you understand their individual needs and aren't just going to take a blanket approach to the contract.
This means doing your research on the client, their services/products, their customers, and the market. This prep work will help you to look knowledgeable and capable. The last thing you want to do is show up, pitch your presentation, and discover you’ve missed the mark entirely. You can pretty much say goodbye to that contract.
Solid Presentations Often Lead to Results
As you start to employ these tips you will likely find that your presentations become more solid, more direct, and more effective. All of this will lead to more contracts won and clients who are more than happy to place their trust in your hands.