What is SEO?

SEO is the abbreviation for search engine optimisation which would really better be described as search engine placement or positioning.

Searching is the second most commonly performed online activity of all Internet users - right behind using e-mail. The majority of Internet users use search and web directories as their primary method to find information or resources online.

However, with billions of web pages available on the web, and growing competition in every sector of the provision of data and services online, the raw chances are that people will often find other sites rather than your own.

SEO uses knowledge and observation of search engine technology to learn how search engines and web directories decide which sites to return prominently as results for queries. SEO is also the art of applying that knowledge to attain significantly higher placement or ranking for particular documents and sites.

SEO is therefore the process of assisting search engines and directories to accurately evaluate which search queries a given page or site can answer effectively, and additionally seeks to place a small but certain 'bias' in our favour for ranking within the search results of those queries.