SEO (Search Engine Optimisation)
and web-positioning techniques.

Web Directories.

Web Directories in SEO Campaigns

by Ammon Johns

The web directories are a very different kind of customer for content than are the search engines. A search engine is indexed by robotic 'spiders' while a web directory is indexed by a human editor for a start.

Not only that, but web directories are generally designed to be browsed rather than searched. Rather than letting the search engine spider assess the meaning of your pages, with a directory your entire site is assigned an overall categorisation.

Oh yes, and that's the biggest difference of all. While a search engine indexes each page of your site, a web directory prefers to assess the site as a whole single entity.

While in search engines you may be listed for as many terms as occur in your pages, in a web directory your entire site is listed by category with a simple short description.

In this section I will tell you more about the character, style and potential of the various web directories that are important to an overall SEO campaign.