Web Marketing and Site Promotion (Including Search Engine Positioning)
Web Marketing and Site Promotion including search engine positioning.
 

SEO (Search Engine Optimisation)
and web-positioning techniques.

Search Engines.


Text Length Limits of the
Major Search Engines

by Ammon Johns

How long can your title be? Will your description be too long for proper display in the search engines? These are the kinds of questions that you need to know if you are to maximise the benefit of being listed.

Your listing in a search engine is a little like an advert in a business directory. What you say, and how you present yourself will influence whether or not those searching for a company like yours will come to you, or go to a rival for their needs.

Having spelling errors, a description that cuts off halfway through a word, or other glaring errors, could make your company seem a poorer choice than a better thought out competitor's listing.

So you need to know how many characters of text from your page titles, and meta tag descriptions can be displayed in the various major search engines. You then must play to the lowest capabilities or accept a poor appearance in some engines.

Search Engine Title Summary Meta Tag
Altavista 78 150 Yes
AOL Search 70 249 No
Excite 70 180 Yes
Google 75 170 No
HotBot 80 170 Yes
Infoseek 70 170 Yes
Lycos 80 275 No
MSN Search 70 240 Yes
Northern Light 80 150 No
Lowest Value 70 150 No

 

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