SEO (Search Engine Optimisation)
and web-positioning techniques.

Search Engines.

Information About the
Major Search Engines

by Ammon Johns

If the search engines are to be effectively 'used' to bring customers to your site, then you really need to understand those engines.

In this section, you will discover information about search engines and how they can work to help you in bringing customers to your site.

While the primary focus of information will be on the major, international search engines, you will also learn how to gather your own information on local and topical search engines.

However, the very first thing we must do, is to just define what a search engine is, and how it differs from a web directory.

A search engine is machine driven and indexed, while a web directory is built and edited by human editors.

A search engine indexes individual web pages, while a web directory focuses on listing web sites as a whole and not the individual pages within those sites.

A search engine generally draws search results by matching the search words against the actual full page data in its database. A web directory matches search words purely against the title, description and url (and often the category too).