SEO (Search Engine Optimisation)
and web-positioning techniques.
The Basic Principles.
What
makes pages rank higher?
by Ammon Johns
Within each HTML document the main factor that determines
page ranking is the position of the main keywords that the
pages match.
The Title is one important area, and having the relevant
keywords in the document title is of great benefit. Remember
however that many engines will only display the first 70 characters
of your title, so don't try to cram too much in to a single
title.
The META tags (description and keywords) are no longer the
major factor in ranking that they once were. FAST, Lycos,
Google and other similar engines will actually ignore these
tags. In other engines, you should keep the description to
150 characters for it to display correctly several engines
will cut off anything after the first 150 characters when
displaying the listings.
Having the main keyword in the filename or any other part
of the url will also generally help to attain good ranking.
On the other hand, however, shorter URLs tend to rank a little
better than longer ones, so balance the insertion of keywords
against keeping the paths as short as possible.
The actual text in the body of the document is most important.
The first 150-250 characters of visible text after the opening
<body> tag are the most critical single area of all.
Ensure that any competitive keywords and phrases appear very
prominently in your text.
How
do search engines index pages?
What
makes pages rank more highly?
Index