SEO (Search Engine Optimisation)
and web-positioning techniques.
The Basic Principles.
Off-page
ranking criteria.
by Ammon Johns
There are many additional factors to ranking in search engines
that are not based on anything within the code of the page
at all.
This can include such well known factors as Theme
based vectors and link popularity. This also includes
factors such as click-through popularity on engines like direct
hit or in the late NBCi Live Directory.
No matter how perfectly your page may match the 'ideal' values
for keyword placement and density, that alone may not guarantee
you a top rank in search engines that use off-page criteria.
This is one way that search engines protect themselves from
ace database spammers. By treating hyperlinks as genuine 'recommendations'
of a site or page, and by teaching the spiders to analyse
the site as a whole in much the way that a human editor would,
the search engines can better provide realistic rankings.
At the end of the day, it is always easier to promote a genuinely
good website, than to attempt to promote any site that simply
has no real value and appeal over its competitors.
How
do search engines index pages?
Is
ranking based just on page content?
Index