Market Research Studies
Statistics and Reports

Valuable market research

By Ammon Johns

There are often times when you need data, facts and figures to properly evaluate a campaign, or indeed to allow an employer to properly understand what you are doing.

Market research is essential to properly plan, and to properly evaluate the ROI (return on investment) of any good internet marketing campaign. If you have the budget then I strongly urge you to invest in good and thorough market research.

If your budget doesn't allow for you to get your own specific market research done then you'll have to scrape together scraps and snippets of information from elsewhere. Hopefully this section will be a bookmark that helps you do just that.

In this section I'll share interesting studies, facts, and of course, statistics that I find around the web. I'll also give you links to other good sources of the latest studies and research from around the world.

Web Marketing and Site Promotion is happy to direct your attention to the following additional sources of information:

European Search Engine Usage - Search Engine Watch
The latest statistics from Jupiter Media Metrics.

NUA Surveys
NUA are one of the premiere online sources for internet trends and statistics.

UK National Statistics Online
This is the UK's home of official statistics, reflecting Britain's economy, population and society at national and local level. Summary stories and detailed data releases are published here free of charge.

If you come across any really useful and reliable statistics yourself that are not included here, please do let me know about it.

Send E-mail to info@webmarketingplus.co.uk